This summer, I've been going through some of the blog posts from our team you might have missed and bringing them together for you into one place so that you can see them without having to search for them. This week, I have chosen to focus on some of the posts our team has put together around Episerver as it relates to CMS strategy in general.
We have a pretty deep bench when it comes to Episerver. Among the most valued of our perspectives are those from Chris Osterhout. Chris has an amazing amount of experience with CMS strategy in general and has a real knack for helping clients see around corners when it comes to the myriad decisions any organization faces around digital content these days.
Finding ways to meet the demands facing your organization's content on the web can be frustrating enough moment by moment, but, in an ecosystem like technology where it seems things change so fast every day, future-proofing your decisions can be a unique struggle. Couple that with your organization's expectations that, as time goes by, your business should be growing and therefore your content and website needs will grow and change too. It was for that reason that I picked the post below to feature this month. It helps you to see around the corner of scalability - how your web needs will grow and change as your organization grows and changes. Loosely, those categories include hosting, license, modularity, and integration. Make sure to take a deeper look at each area in the post below.
The next post I picked to curate out to you that you might have missed deals directly with digital strategy for 2017. This list of items that your organization should not be ignoring for this year is as true as ever. Where are you with your CMS strategy specifically for 2017? Are you meeting the goals that you set for your website's accessibility, integrations, or inbound marketing success? You can find out more about why each is important (for this or any other year) by reading this post. Is your CMS platform meeting your needs in 2017? Is there a plan for 2018 to migrate to a different CMS? If so, your goal for the year should be to define your business requirements, select a website platform, and plan your migration.
Finally, the last post I picked to curate out you might have missed deals with a change that might greatly impact your CMS strategy and make it necessary to look into a CMS migration more seriously. One of the experiences that users will take away as they make decisions about their interaction with your website and the content you have to offer is how search might have functioned within the site. One tool that many organizations use to do that is Google Site Search. Whenever Google changes something, you know it is going to have an impact on the web. How do their recent changes for Google Site Search impact your CMS strategy?
I know there are some really great tidbits in each of these posts, but if you have additional questions, don't hesitate to reach out to Chris for more. Also, don't forget to subscribe in order to get weekly email digests of content that comes from all of our subject matter experts via our blog. We write a couple blogs each week, and this digest is great to stay on top of what's new with HubSpot, Episerver, and a host of other related topics.