Just as much as last month brought news in video marketing from Apple's WWDC, this month is overflowing with announcements made at another super popular conference. For years, VidCon has been the place for all things YouTube, but the conference has grown and now sees participation from a number of platforms. This month, I attempted to absorb as much as I could about the news coming from the conference and also to stay on top of other news I think should be useful from the world of video marketing.
If you are unfamiliar with VidCon, there is a great primer on one side of the conference from a Forbes writer here (warning, it will make you feel old if you are not 15). That's on the fan side of video content. As we all know, that content draws a lot of eyeballs, which in turn gets companies excited about their chance to do so too, or at least to take advantage of some of the eyeballs these creators can muster from an advertising point of view. Platforms are stoking the fire to get more and more people and organizations creating more and more video content on their platforms so that more and more ad revenue can be generated. Up to this point in history, most of that game was dominated by YouTube, but others are now seeking to steal some of that pie for themselves. The other side of the event is the industry side.
There's a great summary from TubularInsights with 3 top takeaways from their VidCon experience that might be more relevant to those interested in video marketing (that does not make a reader feel quite so old).
Facebook has certainly gone out of their way to dominate the news cycle around video marketing recently, with new features coming from both the parent platform and Instagram around video. Though the platform did not use eyeballs at VidCon to announce a partner program (an anticipated profit sharing program for creators to get revenue from ads on video content that is hosted on the platform, much like what Google offers through YouTube) they did make some very interesting announcements.
Facebook to launch app for video creators later this year
Facebook's app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
Facebook launching app for video creators later this year (its version of YouTube's Creator Studio) pic.twitter.com/ngtLNvYYjV— Tim Peterson (@petersontee) June 23, 2017
The app will also help content creators keep up with their followers and fans.
Instagram adds photo and video replies to Stories
The Future for VidCon
Google Remains King for Content Creators
Time Warner will invest in content for Snapchat, producing shows such as scripted dramas and comedies.
TwentyThree’s HubSpot Integration to Augment Video Marketing
Is 360-degree and VR video the future of marketing?
What “Pivoting to Video” Really Means
A recent round of layoffs raises grim questions about the future of digital media. Is the landscape changing or is this the same old corporate maneuvering? I'm curating the post below because it does a great job of diving into the details.
4 Ways Video Makes ABM Better
As mentioned above, Vidyard is a major player in the video marketing space and they've partnered with a source who has been a trusted curator of mine for years, Jay Baer to bring life to two very hot topics and where they meet, video marketing and account-based marketing. If you have the time, make sure to register for this webinar as it is sure to be informative.
How to Look Good on a Webcam
Any time I talk about Vidyard, I also end up wanting to represent something about their main competitor, Wistia. This month, Wistia continues to offer some great content with some down and dirty advice about using a webcam to gather images for your videos. They've also got some great new features to their product I'll be talking about in future posts, including the ability to play inline videos right in an email. Can't wait to see that.
Square vs. Landscape video
As mentioned above, Buffer has put together this very informative post with some great data they gathered about the performance of videos with different aspect ratios in different contexts. Which should you use in which context? This post digs right in. I'm excited to see how this plays out once more and more platforms begin featuring videos as part of their paid promoted post options too.
Awesome 4th of July Video
Finally, I just wanted to leave you with this awesome gem I found over the holidays as it was curated into my feed. I hope you all had great Independence Day celebrations and have been able to hit the ground running now that July zooms forward. I also hope that you have found yourselves with great curators in your own feeds that deliver gems like this and the other items above as they are needed. Along those lines, make sure to subscribe to our newsletter so that you can get email updates whenever we make posts like this, or follow us on social media to get this kind of info in your feeds from us as well.
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