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Paid Media, Earned Media, Owned Media… oh my!

In 2016, 60% of B2B marketers reported that their biggest challenge was producing engaging content. I’d argue that producing engaging content is a challenge, but making sure that you’re seeing the ROI of the time spent on producing quality content is important too. It’s simply not enough to create and post content and then move on to the next project. The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.

Paid, Earned, and Owned Media

How have you used paid, earned and owned media to elevate your high-quality content? What results have you seen from those efforts? Let us know in the comments below!

About the Author

Sarah Corley
Sarah Corley
As a Marketing Specialist, Sarah works with clients to deliver solid results by implementing inbound marketing strategies, including analytics, keyword research, and social media strategy. She also works for Nestle Toll House on their #BakeSomeGood campaign as a baker and brand ambassador. She has Bachelor of Science degrees in graphic design, journalism, and public relations. Her latest claim to fame is becoming a Guinness World Record holder.
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