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Paid Media, Earned Media, Owned Media… oh my!

In 2016, 60% of B2B marketers reported that their biggest challenge was producing engaging content. I’d argue that producing engaging content is a challenge, but making sure that you’re seeing the ROI of the time spent on producing quality content is important too. It’s simply not enough to create and post content and then move on to the next project. The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.

Paid, Earned, and Owned Media

How have you used paid, earned and owned media to elevate your high-quality content? What results have you seen from those efforts? Let us know in the comments below!

About the Author

Sarah Corley
Sarah Corley
Sarah works as a marketing specialist at WSOL where she helps clients put their best digital foot forward online. She has been the driving force in defining company culture at WSOL. As a co-leader of the Chicago HubSpot User Group, Sarah is dedicated to creating a community where developers, marketers and sales teams make the web a better place. She worked for Nestle Toll House on their campaign, Bake Some Good, as a national brand ambassador and even baked her way to set a Guinness World Record. She has Bachelor of Science degrees in graphic design, journalism and public relations.
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