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Recent Posts

Content Jam: Learning to Create, Influence, and Do the Unthinkable

WSOL's Matt Brady shares the valuable lessons he learned about content creation, social proof, and influencer marketing at the Content Jam conference.

Don't Miss These Chicago Area Marketing Events in August!

Are you a marketer in the Chicago area? Here are some great events that you'll want to attend in August.

Don't Miss These Chicago Area Marketing Events in July!

We share some can't-miss events that Chicago area marketers will want to attend in July.

4 Resources For Turning Marketing Personas into Engaged Communities

What does it take to turn your marketing personas into engaged communities?

Twitter Turned 10, But What Now? 3 Things to Try:

Now that Twitter is 10 years old, is it still a good channel for engaging with your community? We look at three tactics to try in the next 10 years.

Want to Leverage Micro-Communities in HigherEd Content Marketing? Get Some Robot Friends!

We look at how using marketing automation to connect with your HigherEd communities is like having a robot friend on your side.

3 Things HigherEd Needs to Know About Content, Communities, & Data:

We offer three lessons that can help HigherEd content marketers know how to get the right content in front of the right people at the right time.

To Blog or Not to Blog; Is That Still the Question?

Should you blog or not? There may be an easy way to figure it out after asking what role your content would play in adding value to your communities.

The Role of Content Calendar in Serving your Inbound Communities

A content calendar can go a long way toward helping you create intelligent inbound content that is useful to your communities.

Don't have a community manager on staff? You can still celebrate Community Manager Appreciation Day! Watch live:

We believe the role of communities is essential for content marketing success. What better day for you to be interested in your own communities than Community Manager Appreciation Day!

Three Reasons Community-Centricity Helps Conquer Content Shock

The volume of content being produced for the web is staggering. Learn about a secret that might prove the key to avoiding a "content shock" apocalypse.

How to Build Personas & Plan Content in an Age of Myriad Micro-Communities:

Dive a bit deeper into the community identification process and the value it can have in developing personas and content strategies.

This One Phrase Can Transform Your Content Marketing Results

If the phrase that can transform your content marketing results sounds a lot like something you’ve heard before, rest assured, that’s no mistake.