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Recent Posts

5 Marketing Lessons I Learned From Joining a New Social Network

We share the marketing lessons we learned from joining Musically, an app that lets users create and share short music videos.

Google AdWords Update: Automated Call Extensions

We look at a recently announced change to Google AdWords, in which call extensions will be added to ads automatically, and how it will affect your PPC strategy.

Will Live Video on Social Media Platforms Disrupt the Traditional Webinar?

Hosting a web-powered seminar or webinar used to be quite the complicated task, but these days, there are fewer issues. What might that mean for the future of the webinar?

Your 2017 SEO Strategy: Get Mobile, Go Local, Use Video

We look at the three areas of SEO that will be important in 2017: mobile, local, and video. Learn how to prepare for what the coming year will bring!

Looking Ahead to 2017: The Future of Social Media Marketing

WSOL's team shares our predictions for what will be important in the world of social media marketing in 2017. Please share your own predictions in the comments!

Using Twitter Ads "Event Targeting" to Support Your Content Distribution Plan

We look at how to provide more value for your communities by targeting events with your promoted ads on Twitter.

Don't Miss These Chicago Area Marketing Events in January!

We share some events that marketers will want to attend in the Chicago area in January 2017. Please let us know if you have an event to share!

Vidyard's Personalized Video Makes the Marketing Season Bright

We take a look at the impressive video personalization tools that Vidyard offers and discuss how to implement them in your own content strategy.

Expert Advice On Handling Negative Feedback [Infographic]

We share an infographic about how to deal with negative feedback that features advice from our own Sarah Corley. What are your strategies for handling feedback?

Don't Miss These Chicago Area Marketing Events in December!

We look at the events that marketers will want to attend in the Chicago area in December 2016. Please let us know if you have an event to share!

How To Learn Better Marketing Strategy from Successful Startup Stories #HeresHow16

We share the lessons learned from attending the #HeresHow16 event, which featured some great marketing success stories from startups in the Chicago area.

Using Google’s New Click-To-Message Ads to Talk Directly With Customers

The new message extensions in Google AdWords let customers send you a text message directly from your ads. Learn how to set up this new feature.

SLACK, Facebook Workplace, Microsoft Teams, “Walled Gardens” & Content Marketing

We look at SLACK from a content marketing point of view, examining how we can find entry to 'walled garden' communities.

Don't Miss These Chicago Area Marketing Events in November!

We look at the events that marketers will want to attend in the Chicago area in November 2016. Let us know if you'll be attending any of them!

Google’s Newest Updates: Penguin 4.0 and Google My Business Features

We look at what Google's latest updates to the Penguin algorithm and Google My Business API mean for site owners.