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Recent Posts

April 2017 Video Marketing Roundup: Updates, Metrics, Ads, and More!

We look at the latest news in the world of video marketing, including new product updates and features, reviews, events, educational opportunities, and more!

Google AdWords Update: Dynamic Search Ads, Price Extensions, And More!

We look at some new features in Google AdWords: updated Dynamic Search Ads, Price Extensions on all devices, and Demographic Targeting.

Google Optimize: One More Tool to Learn About Content Communities

Google Optimize. What is it? Learn how to use this new tool to implement the scientific method and determine how to engage with your users.

Facebook Is 13. Do You Know Your Social Business Content Strategy?

Do you have a social business content strategy? Does it involve all three aspects: paid, earned, and owned? What are some benchmarks for your Facebook paid ads to reflect?

Building Value Into HubSpot: Why You Should Integrate Your CRM And MAP

We look at the benefits sales and marketing teams can receive from connecting their CRM and MAP and discuss several options for integrating a CRM with HubSpot.

Don't Miss These Chicago Area Marketing Events in March!

We share the events that marketers will want to attend in the Chicago area in March 2017. Please let us know if you would like us to mention your event!

3 Ways to Get Value From Complex HubSpot Workflows

We look at three ways to use workflows to automate complex aspects of your inbound marketing campaigns, bringing more value to you and your customers.

12 Advanced HubSpot Tools – And How to Use Them

We look at some of the capabilities that HubSpot provides for sales and marketing and how to incorporate these tools into your digital strategy.

Insights On Twitter Chats and Content Marketing for Healthcare

Learn about the value of joining Twitter chats, with notes from a recent conversation about the health care industry's involvement in content marketing.

Don't Miss These Chicago Area Marketing Events in February!

We round up the events that marketers will want to attend in the Chicago area in February 2017. Please let us know if you have an event to share!

5 Marketing Lessons I Learned From Joining a New Social Network

We share the marketing lessons we learned from joining Musically, an app that lets users create and share short music videos.

Google AdWords Update: Automated Call Extensions

We look at a recently announced change to Google AdWords, in which call extensions will be added to ads automatically, and how it will affect your PPC strategy.

Will Live Video on Social Media Platforms Disrupt the Traditional Webinar?

Hosting a web-powered seminar or webinar used to be quite the complicated task, but these days, there are fewer issues. What might that mean for the future of the webinar?

Your 2017 SEO Strategy: Get Mobile, Go Local, Use Video

We look at the three areas of SEO that will be important in 2017: mobile, local, and video. Learn how to prepare for what the coming year will bring!

Looking Ahead to 2017: The Future of Social Media Marketing

WSOL's team shares our predictions for what will be important in the world of social media marketing in 2017. Please share your own predictions in the comments!