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Recent Posts

Documenting Your Killer Social Media Marketing Strategy

WSOL's Sarah Corley shares what to include when documenting your social media strategy.

A Step-by-Step Guide to Handling Negative Social Media Messages

Don't panic! Negative comments or complaints about your company on social media don't have to be a crisis if you follow these steps.

HubSpot & Instagram:  Scheduling Posts to The Gram in 3 Easy Steps

We share just how easy it is to publish to Instagram using the HubSpot platform.

How to Plan a Paid Social Media Campaign

We share how to plan a successful paid social media campaign in 7 easy steps.

4 Easy Ways to Measure Social Media ROI using HubSpot

We take a look at four easy ways HubSpot can help you track social media ROI. Learn how to set-up the HubSpot tools you need to measure social media efforts.

Paid Media, Earned Media, Owned Media… oh my!

The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.

Video Marketing Roundup August 2017 | Facebook Watch, YouTube Video Comments & More!

It’s hard to stay up to speed with everything going on in the world of video, and change happens quickly. This roundup is designed to make your life easier, so I hope you enjoy.

Establishing Visual Continuity on Social Media [Infographic]

We share an infographic containing some helpful tips for how to make sure you maintain a consistent identity across all of your social channels.

Facebook Is 13. Do You Know Your Social Business Content Strategy?

Do you have a social business content strategy? Does it involve all three aspects: paid, earned, and owned? What are some benchmarks for your Facebook paid ads to reflect?

Insights On Twitter Chats and Content Marketing for Healthcare

Learn about the value of joining Twitter chats, with notes from a recent conversation about the health care industry's involvement in content marketing.

5 Marketing Lessons I Learned From Joining a New Social Network

We share the marketing lessons we learned from joining Musically, an app that lets users create and share short music videos.

Looking Ahead to 2017: The Future of Social Media Marketing

WSOL's team shares our predictions for what will be important in the world of social media marketing in 2017. Please share your own predictions in the comments!

Using Twitter Ads "Event Targeting" to Support Your Content Distribution Plan

We look at how to provide more value for your communities by targeting events with your promoted ads on Twitter.

3 Reasons Your Competition Is Beating You in Local Search Results

Are you making any of these mistakes that might be causing you to receive lower rankings in local search results?

Visual Walkthrough: Twitter's new "Dashboard" Interface for Businesses

We offer our thoughts on the new Twitter Dashboard for businesses and whether it will be a tool that will replace third party social media management tools.