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Recent WSOL Thoughts

Don't Miss These Chicago Area Marketing Events in October!

We share the events that marketers will want to attend in the Chicago area in October 2016. We hope to see you there!

When Should You Use HubSpot’s Smart CTAs? 5 Use Cases for Success

HubSpot's Smart CTAs are a great way to personalize your website visitors' experience. We share 5 examples of how to use this powerful feature.

What Are Progressive Web Apps?

We look at how Progressive Web Apps can provide an enhanced experience for mobile users without the need for installing a separate app.

Whipping Up a High Quality, Budget-Friendly Image CTA

We look at what 'ingredients' you should include when creating delicious calls-to-action (CTA) that encourage visitors to download your content offers.

Optimizing Your Video Content for YouTube Search

YouTube is the world's 2nd largest search engine, so it's important to optimize YouTube content for search. We offer some valuable tips on how to do so.

A Successful Digital Strategy Requires Sales & Marketing Teamwork

We look at how aligning sales and marketing can solve the problem of being able to generate and close leads effectively in your digital strategy.

The Importance of Measuring ROI For Your Online Marketing Efforts

Tracking ROI for your marketing efforts is more complicated than ever. We look at how proving your ROI can give you more confidence in your digital strategy.

More Characters, More Insights: Looking at Google’s Latest Updates

We look at the latest additions and improvements that Google has brought to Google AdWords and Google Analytics and how to get started using them.

Using System Stored Procedures to Monitor Your SQL Server Instance

We look at how to use the sp_who2 and sp_monitor system stored processes to find valuable data about your SQL Server instance.

What We’re Reading This Month: Retainers, Specs, Marketing, and More!

The WSOL team shares some valuable articles that we've read lately, including looks at design, CMS development, marketing, and social media.

Integrating All 3 Aspects of YouTube Into Your Video Strategy

How do you leverage the three aspects of YouTube (a video streaming platform, a social network, and the 2nd largest search engine) in your marketing strategy?

10 Tips for Using Sequences in the HubSpot CRM

We offer some valuable tips for getting the most out of the Sequences tool in the HubSpot CRM, which can automate the messages sent to sales prospects.

Real Life Examples of Solid CTA Buttons and Image CTAs

We look at some great examples of Calls-to-Action that simply and effectively communicate the next steps that a site's users can take.

4 Ways to Make Sure Your Site Is Tested Properly Before It Goes Live

If you're about to launch your redesigned website, make sure to perform these tests to discover any errors and ensure that the site will function properly.

Don't Miss These Chicago Area Marketing Events in September!

We look at the various events taking place in the Chicago area in September 2016 that marketers will want to attend.