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the latest trends in web design, inbound marketing, mobile strategy and more...

Recent WSOL Thoughts

Google’s Newest Updates: Penguin 4.0 and Google My Business Features

We look at what Google's latest updates to the Penguin algorithm and Google My Business API mean for site owners.

Talking About CMS Terminology: Omnichannel, Machine Learning, and More

We look at how CMS features like omnichannel, machine learning, and autonomous personalization can bring new power to your digital strategy.

What We're Reading This Month: CMS News, Sales, Marketing, and More!

The WSOL team shares some valuable articles that we've read lately, including looks at sales processes, design principles, and online marketing.

Learning Lessons About Successful Blogging by Getting Nostalgic about Blogs

We share some of the memories and insights our panelists offered in our webinar about Blogging ROI. Please share your own examples in the comments!

3 Ways the Acquisition of Optivo Brings More Value to Episerver

Episerver has announce the acquisition of Optivo. We look at the value that this omnichannel campaign management brings to the Episerver CMS platform.

5 Secrets for Getting Better Google Search Results [Infographic]

Nothing is more frustrating than a failed internet search. WSOL's Sarah Corley shares 5 secrets to getting better Google search results.

Gmail and Inbox By Gmail Now Support Embedded Styles and Media Queries

You're not dreaming; you read that correctly. We look at what this update to Gmail's functionality means for designers who utilize responsive design in email.

The Chicago HubSpot User Group Focuses on Creating Great Webinars

WSOL's team attended the latest Chicago HubSpot User Group, and we brought back some great tips for getting the most out of your webinars!

Configuring Secure Websites with Mozilla Observatory

Mozilla Observatory is a great tool that can be used to test a website's security vulnerabilities. We provide an overview of what this tool offers.

3 Reasons We’re Excited About Episerver’s Acquisition of Peerius

We look at the exciting features that will be available to Episerver users with Peerius, a powerful real-time omnichannel personalization solution.

WordPress Vs. HubSpot: What’s the Best Business Blogging Platform?

We provide a comparison between WordPress and HubSpot as platforms for business blogging, looking at a number of important areas to consider.

Episerver Named a Leader in Web Content Management

Episerver has been recognized in Gartner's annual Magic Quadrant. WSOL's team shares how our experiences with Episerver show that this recognition is deserved.

4 Easy Tips for Measuring the Performance of Your Blog

We had the chance to look at the ways recent changes have had an impact on what organizations need to look at when it comes to measuring the success of a blog.

Don't Miss These Chicago Area Marketing Events in October!

We share the events that marketers will want to attend in the Chicago area in October 2016. We hope to see you there!

When Should You Use HubSpot’s Smart CTAs? 5 Use Cases for Success

HubSpot's Smart CTAs are a great way to personalize your website visitors' experience. We share 5 examples of how to use this powerful feature.