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the latest trends in web design, inbound marketing, mobile strategy and more...

Recent WSOL Thoughts

Episerver Ascend 2018 Conference Recap

Episerver’s Ascend 2018 conference has come to a close and the 600+ attendees have returned back to their organizations inspired by the product roadmap, ready to implement what they have learned, and are taking another look at what “happiness” means in their life.

Scalable Vector Graphics (SVG): The Whats, Wheres, Whys, and Hows

Images on websites have traditionally used raster graphics such as GIF, JPEG, or PNG types. With high density displays and responsive web design necessitating more flexibility, SVG (Scalable Vector Graphics) files offer better way to decorate the user interface.

Marketing Personas vs. Design Personas: What's the Difference?

Learn the fundamental distinctions between marketing personas, design personas and how they can each help you.

How to Plan a Paid Social Media Campaign

We share how to plan a successful paid social media campaign in 7 easy steps.

4 Emails that Make Marketers Cringe & Instantly Press Forward

We share 4 common types of emails that marketers receive and give some tips to help you avoid an email mistake.

Voices from the Episerver Community: Why Attend Ascend 2018

Episerver's conference Ascend 2018 happens March 11-14 of 2018. This conference is a must for members of the Ektron/Episerver community. Hear from Episerver developers, marketers and solution analysts as to why they attend.

Four Alternatives to Google's Enterprise Site Search for HubSpot

On April 1st, 2018, Google's putting an end to the Enterprise Version of Google Site Search. So, what does this mean for HubSpot customers currently using this?

Site Launch To-Do List: Part 1 (DNS & TTL)

Whether you are launching a new website, deploying new features or changing hosting providers, there are some steps you need to take to ensure a smooth process.

Build a Handler to Force the Download of Media Files in Episerver

We show you how to build an Episerver handler to force a file download regardless of browser/operating system.

A Web Design Glossary: 22 Common Terms Explained

We share and define 22 web design terms that are commonly used in the industry.

Upcoming Vulcan Changes for Episerver 11

We explore some of the upcoming Vulcan changes that integrate more seamlessly with Episerver 11.

Practicing What We Preach

At WSOL, we don't just recommend solutions for our clients, we use those solutions in our own digital strategy.

Tips for a Stress-free Episerver Migration

Migrating from one CMS platform to another CMS platform can be a daunting task, and a migration to the Episerver platform is no different.

HUG recap: Why Customer Experience (CX) Should be the Heart of Your Company

We recap the first Chicago HubSpot User Group featuring a presentation on customer experience from HubSpot's Mk Getler.

5 Ways to Find and Segment Your Leads in HubSpot

Learn how to use HubSpot when segmenting your leads after implementing inbound marketing.