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Recent WSOL Thoughts

Discussing Subject Matter Expert Participation Challenges at WPCampus

The presentation “Spoonful of Content Sugar – Reducing Friction in Subject Matter Expert Participation” looks at ways to solve common HigherEd WordPress issues.

5 Marketing Lessons I Learned From Joining a New Social Network

We share the marketing lessons we learned from joining Musically, an app that lets users create and share short music videos.

Planning Your Digital Strategy for 2017? 4 Things You Shouldn’t Ignore

We look at 4 areas to consider when planning your website budget for 2017: accessibility, integrations, inbound marketing, and CMS upgrades/migration.

UX Tips: Improving Content Clarity By Making Content Scannable

We share three tips for creating scannable content that makes it easier for people to find the information they are looking for and engage with your website.

Administering SQL Server Through Amazon’s Relational Database Service

We look at administering databases in Amazon's RDS and how to work around the access limitations that come with operating databases in AWS.

Google AdWords Update: Automated Call Extensions

We look at a recently announced change to Google AdWords, in which call extensions will be added to ads automatically, and how it will affect your PPC strategy.

Why We’re Excited About What’s to Come for Episerver in 2017

We look at three areas that make us excited about Episerver in 2017: the Ascend conference, integration of acquisitions, and expanded cloud offerings.

HubSpot Marketing Automation Product Update:  January 2017 Edition

In our latest blog on HubSpot's newest features and updates, we look at the redesigned Contacts screens, Lists, and Imports.

Will Live Video on Social Media Platforms Disrupt the Traditional Webinar?

Hosting a web-powered seminar or webinar used to be quite the complicated task, but these days, there are fewer issues. What might that mean for the future of the webinar?

Your 2017 SEO Strategy: Get Mobile, Go Local, Use Video

We look at the three areas of SEO that will be important in 2017: mobile, local, and video. Learn how to prepare for what the coming year will bring!

Looking Ahead to 2017: The Future of Social Media Marketing

WSOL's team shares our predictions for what will be important in the world of social media marketing in 2017. Please share your own predictions in the comments!

Read the Best WSOL Blogs of 2016!

We share the most popular blogs that we published in 2016. What do you think? Please let us know if there are any blogs you think we should highlight!

Using Twitter Ads "Event Targeting" to Support Your Content Distribution Plan

We look at how to provide more value for your communities by targeting events with your promoted ads on Twitter.

Don't Miss These Chicago Area Marketing Events in January!

We share some events that marketers will want to attend in the Chicago area in January 2017. Please let us know if you have an event to share!

Eliminating the Latest Problem With Google Analytics: Language Spam

Learn how to ensure that your Google Analytics data is correct by eliminating any spam traffic that uses the language setting inappropriately.