Our recent webinar, “The Top 10 Misconceptions Ektron Users Have About Episerver”, looked at some of the key aspects of the Episerver platform and how it addresses the needs of website owners. While the webinar allowed us to briefly cover some of these aspects, we wanted to use our blog to delve into them a bit more deeply in order to help build understanding of the benefits of the Episerver platform.
One of the biggest selling points of the Episerver CMS is its commerce capabilities. Digital commerce is on the rise, and the Episerver Commerce product can help site owners take advantage of this e-commerce boom. Here are three key facts about Episerver Commerce and how it can help them accomplish this:
1. It Is an Optional Add-on
While Episerver Commerce is 100% integrated into the Episerver CMS platform, it is an optional add-on, not part of the core product. For site owners who want to take advantage of Episerver’s robust CMS capabilities, they are able to do so without the need to invest in the commerce side of the platform.
However, for website owners who do utilize Episerver Commerce, it is able to fully unify content and commerce on their website, providing seamless integration and personalization capabilities that will provide a great experience for users across every aspect of a website. In our opinion, Episerver is the only CMS platform that provides this type of unification between content and commerce.
2. It Is Built to Scale
The Episerver Commerce platform is built in a way that it can be used efficiently by both small to medium size businesses that fulfill their orders by hand and enterprise-level businesses that fulfill orders through an ERP. With the scalability that the Episerver platform provides through a variety of hosting options, it is able to handle commerce strategies of any size.
3. It Integrates Well
Because the Episerver platform is built for scale, it offers an abundance of integration capabilities, allowing companies to connect their PIM, ERP, MAP, or any number of external systems to their CMS. By unifying these disconnected systems, Episerver Commerce is able to greatly streamline and expedite the ordering process, resulting in an e-commerce solution that will provide the most value to both a company and its customers.
Episerver Commerce provides some incredibly robust capabilities to website owners, and by leveraging this functionality, an organization can create a website and digital strategy that will result in a substantial increase to their ROI. If you have any questions about Episerver Commerce, are looking to realize the benefits of combining e-commerce and content, or want to know more about migrating to the Episerver platform, please contact us. We look forward to working with you!