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Sarah Corley Recent Posts

Buyer Personas and Human-To-Human Marketing

Remembering that we are connecting with actual people is one of the keys to inbound marketing success. Defining buyer personas helps us do just that.

A Step-by-Step Guide to Handling Negative Social Media Messages

Don't panic! Negative comments or complaints about your company on social media don't have to be a crisis if you follow these steps.

What Is Inbound Marketing? [Infographic]

Do you know about Inbound Marketing? Check out our infographic to learn about this powerful method of connecting with your customers online.

Chicago HUG recap: Aligning as an Inbound Business

We recap the Chicago HubSpot User Group featuring a workshop from HubSpot Academy's Lindsay Thibeault on Aligning as an Inbound Business.

HubSpot & Instagram:  Scheduling Posts to The Gram in 3 Easy Steps

We share just how easy it is to publish to Instagram using the HubSpot platform.

HUG recap: A Live Website Review + Optimization Tips

We recap the Live Website Review event from the Chicago HubSpot User Group (HUG) meet up and share some website optimization tips.

How to Plan a Paid Social Media Campaign

We share how to plan a successful paid social media campaign in 7 easy steps.

4 Emails that Make Marketers Cringe & Instantly Press Forward

We share 4 common types of emails that marketers receive and give some tips to help you avoid an email mistake.

HUG recap: Why Customer Experience (CX) Should be the Heart of Your Company

We recap the first Chicago HubSpot User Group featuring a presentation on customer experience from HubSpot's Mk Getler.

18 Marketing Predictions for 2018 [Infographic]

We asked 18 professionals for their 2018 inbound marketing predictions and their responses covered everything from social media to video marketing.

2017 in Review

We share some fun statistics and accomplishments in 2017.

2017 HUG Recap and a Look to the HUG Future

We recap the last Chicago HubSpot User Group meetup of 2017 and share an exciting announcement for 2018.

4 Easy Ways to Measure Social Media ROI using HubSpot

We take a look at four easy ways HubSpot can help you track social media ROI. Learn how to set-up the HubSpot tools you need to measure social media efforts.

The Chicago HubSpot User Group Recaps INBOUND 2017

We recap the recent Chicago HubSpot User Group meet up on INBOUND 2017 key takeaways.

Sales Enablement: Be in the Room Where It Happens

Last week, the team made our way to WeWork HQ to see Stephanie Casstevens, Chicago HUG User Group Leader, perform an encore of her INBOUND 2017 presentation.