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Recent Posts

GitHub Universe 2017 Recap

WSOL's John McKillip shares his insights from GitHub's Universe Conference in San Francisco.

Sales Enablement: Be in the Room Where It Happens

Last week, the team made our way to WeWork HQ to see Stephanie Casstevens, Chicago HUG User Group Leader, perform an encore of her INBOUND 2017 presentation.

An Emoji Guide to #Inbound2017

Inbound is HubSpot’s annual sales and marketing conference held in Boston. It’s not your typical conference—no way!

HubSpot’s Inbound 2017 First Timer? 4 Reasons It’s Worth It

HubSpot’s sales and marketing conference, Inbound, is something I look forward to each year. 2017 will be my 4th year attending and the conference seems to get better and (bigger) each year.

5 Takeaways from the August Chicago HubSpot User Group Meetup

Our team gets so much value from attending the monthly Chicago HubSpot User Group (HUG) meetups. Whether it’s through guest speakers or content workshops, these events are the perfect opportunity to meet other HubSpot users and learn even more about the platform.

Google Optimize: One More Tool to Learn About Content Communities

Google Optimize. What is it? Learn how to use this new tool to implement the scientific method and determine how to engage with your users.

Insights On Twitter Chats and Content Marketing for Healthcare

Learn about the value of joining Twitter chats, with notes from a recent conversation about the health care industry's involvement in content marketing.

Will Live Video on Social Media Platforms Disrupt the Traditional Webinar?

Hosting a web-powered seminar or webinar used to be quite the complicated task, but these days, there are fewer issues. What might that mean for the future of the webinar?

How To Learn Better Marketing Strategy from Successful Startup Stories #HeresHow16

We share the lessons learned from attending the #HeresHow16 event, which featured some great marketing success stories from startups in the Chicago area.

Robots, Shoes & Community: Insights and Inspiration from INBOUND 2016

WSOL's team shares their experiences at the INBOUND 2016 marketing conference, including the speakers we've heard and the people we've connected with.

SLACK, Facebook Workplace, Microsoft Teams, “Walled Gardens” & Content Marketing

We look at SLACK from a content marketing point of view, examining how we can find entry to 'walled garden' communities.

3 Things I Learned Presenting at #EduWeb16

This year I had the distinct pleasure of sharing some learning about communities, content, data, and video at the EduWeb conference for 2016

Content Jam: Learning to Create, Influence, and Do the Unthinkable

WSOL's Matt Brady shares the valuable lessons he learned about content creation, social proof, and influencer marketing at the Content Jam conference.

Don't Miss These Chicago Area Marketing Events in August!

Are you a marketer in the Chicago area? Here are some great events that you'll want to attend in August.

Don't Miss These Chicago Area Marketing Events in July!

We share some can't-miss events that Chicago area marketers will want to attend in July.