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Recent Posts

Google Optimize: One More Tool to Learn About Content Communities

Google Optimize. What is it? Learn how to use this new tool to implement the scientific method and determine how to engage with your users.

Insights On Twitter Chats and Content Marketing for Healthcare

Learn about the value of joining Twitter chats, with notes from a recent conversation about the health care industry's involvement in content marketing.

Will Live Video on Social Media Platforms Disrupt the Traditional Webinar?

Hosting a web-powered seminar or webinar used to be quite the complicated task, but these days, there are fewer issues. What might that mean for the future of the webinar?

How To Learn Better Marketing Strategy from Successful Startup Stories #HeresHow16

We share the lessons learned from attending the #HeresHow16 event, which featured some great marketing success stories from startups in the Chicago area.

Robots, Shoes & Community: Insights and Inspiration from INBOUND 2016

WSOL's team shares their experiences at the INBOUND 2016 marketing conference, including the speakers we've heard and the people we've connected with.

SLACK, Facebook Workplace, Microsoft Teams, “Walled Gardens” & Content Marketing

We look at SLACK from a content marketing point of view, examining how we can find entry to 'walled garden' communities.

3 Things I Learned Presenting at #EduWeb16

This year I had the distinct pleasure of sharing some learning about communities, content, data, and video at the EduWeb conference for 2016

Content Jam: Learning to Create, Influence, and Do the Unthinkable

WSOL's Matt Brady shares the valuable lessons he learned about content creation, social proof, and influencer marketing at the Content Jam conference.

Don't Miss These Chicago Area Marketing Events in August!

Are you a marketer in the Chicago area? Here are some great events that you'll want to attend in August.

Don't Miss These Chicago Area Marketing Events in July!

We share some can't-miss events that Chicago area marketers will want to attend in July.

4 Resources For Turning Marketing Personas into Engaged Communities

What does it take to turn your marketing personas into engaged communities?

Twitter Turned 10, But What Now? 3 Things to Try:

Now that Twitter is 10 years old, is it still a good channel for engaging with your community? We look at three tactics to try in the next 10 years.

Want to Leverage Micro-Communities in HigherEd Content Marketing? Get Some Robot Friends!

We look at how using marketing automation to connect with your HigherEd communities is like having a robot friend on your side.

3 Things HigherEd Needs to Know About Content, Communities, & Data:

We offer three lessons that can help HigherEd content marketers know how to get the right content in front of the right people at the right time.

To Blog or Not to Blog; Is That Still the Question?

Should you blog or not? There may be an easy way to figure it out after asking what role your content would play in adding value to your communities.