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Recent Posts

UX Tips: Improving Content Clarity By Making Content Scannable

We share three tips for creating scannable content that makes it easier for people to find the information they are looking for and engage with your website.

Creating Accessible Websites: A Designer’s Perspective

When designing websites, don't forget about users with disabilities! We share some of the insights that we've learned from creating accessible websites.

Gmail and Inbox By Gmail Now Support Embedded Styles and Media Queries

You're not dreaming; you read that correctly. We look at what this update to Gmail's functionality means for designers who utilize responsive design in email.

What Are Progressive Web Apps?

We look at how Progressive Web Apps can provide an enhanced experience for mobile users without the need for installing a separate app.

Conference Recap - Prototypes, Process, Play 2016

Summary and sketch notes from presentations at the 2016 Prototypes, Process, Play Conference, a Chicago design leadership event.

Image Editing: Cropping Your Photos Like a Professional Photographer

We look at how once you've chosen an image for your marketing materials, you can crop it and use it in a variety of ways.

HubSpot Templates: the Good, the ¯\_(ツ)_/¯, and the Complicated

We look at the various aspects to consider when creating HubSpot templates for blogs, emails, and website pages.

Everyone Should Pay Attention to UX, Not Just Designers

We offer some advice for both designers and site owners on how to ensure that UX best practices are being followed after a website redesign is completed.

A Graphic Design Perspective: 4 Tips for Choosing the Best Images

We look at 4 things to consider from a graphic design perspective when choosing the images you'll be using in your marketing materials.

A Marketer's Perspective: 3 Tips for Choosing the Best Images

We share some tips for choosing the images that meet the needs of your marketing efforts.

Incremental Site Redesign: Your Website Is a City, Not a Car

We offer some valuable tips for maintaining your site and performing incremental improvements that will allow you to get the most value as it evolves over time.

WSOL’s Mini UX Review Empowers You to Improve Your Site’s Usability

WSOL's Mini UX Review provides a look at anything that might be impacting your site’s usability and help you understand how to resolve these issues.

Is Growth-Driven Design the Best Approach for a Website Project?

We look at HubSpot's approach to Growth-Driven Design and discuss when it is and isn't the best approach for redesigning websites.

Marketing Personas vs. Design Personas: What's the Difference?

We look at how to get the most out of the user personas you create by considering them from a marketing and/or design perspective.

Should I Do My Own Website Usability Testing?

We look at whether it is a good idea for website owners to perform their own user testing and offer some ideas for how to gain UX insights.