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Recent Posts

3 Things To Remember When Working To Improve Website Performance

We share some of the insights we gained by working on a redesign that would reduce page load time for a client's product pages.

User Onboarding Process: Guiding Visitors Through Your Website

We offer some tips on how to design a website in a way that helps users intuitively understand how to use it to accomplish their goals.

CSS Grid vs. Flexbox: Definitions and Differences

WSOL's Derrik Engel shares the definitions and differences between CSS Grid and Flexbox.

Skeleton Screens: Giving Body to Your Content

WSOL's Nick Melville shares how Skeleton Screens are used to enhance the user experience while a page loads.

HubSpot Templates: the Good, the ¯\_(ツ)_/¯, and the Complicated

We look at the various aspects to consider when creating HubSpot templates for blogs, emails, and website pages.

QA & You: The Testing Handoff

WSOL's Kevin Apgar shares the importance of quality control testing and how to prepare for a handoff.

Should I Do My Own Website Usability Testing?

We look at whether it's a good idea for website owners to perform their own user testing and offer some ideas on how to gain UX insights.

When Should You Do Usability Testing?

Learn how performing user testing throughout a website redesign project can help designers create the best user experience for a website.

Improve Your Google Page Speed by Optimizing Your Images

PageSpeed Insights is popular among companies when gauging the performance of their site for users. Let's look at improving your score with image optimization.

QC & You: Setting Up a Device Lab

With a plethora of devices and operating systems, we share the importance of having a device lab for Quality Assurance/Quality Control testing.

QA & You: The Importance of Quality Control to Your Website

We share the importance of having a dedicated quality control and quality assurance support during your website project.

Scalable Vector Graphics (SVG): The Whats, Wheres, Whys, and Hows

Images on websites have traditionally used raster graphics such as GIF, JPEG, or PNG types. With high density displays and responsive web design necessitating more flexibility, SVG (Scalable Vector Graphics) files offer better way to decorate the user interface.

Marketing Personas vs. Design Personas: What's the Difference?

Learn the fundamental distinctions between marketing personas, design personas and how they can each help you.

A Web Design Glossary: 22 Common Terms Explained

We share and define 22 web design terms that are commonly used in the industry.

Here's Why You Should Inline Critical CSS to Reduce Load Time

There are two aspects that affect webpage load time; the time it takes the server to respond/deliver the code, and the time it takes the browser to render it.