Stay up to date with weekly industry insights

the latest trends in web design, inbound marketing, mobile strategy and more...

Recent Posts

Should I Do My Own Website Usability Testing?

We look at whether it's a good idea for website owners to perform their own user testing and offer some ideas on how to gain UX insights.

When Should You Do Usability Testing?

Learn how performing user testing throughout a website redesign project can help designers create the best user experience for a website.

Improve Your Google Page Speed by Optimizing Your Images

PageSpeed Insights is popular among companies when gauging the performance of their site for users. Let's look at improving your score with image optimization.

QC & You: Setting Up a Device Lab

With a plethora of devices and operating systems, we share the importance of having a device lab for Quality Assurance/Quality Control testing.

QC & You: The Importance of Quality Control to Your Website

We share the importance of having a dedicated quality control and quality assurance support during your website project.

Scalable Vector Graphics (SVG): The Whats, Wheres, Whys, and Hows

Images on websites have traditionally used raster graphics such as GIF, JPEG, or PNG types. With high density displays and responsive web design necessitating more flexibility, SVG (Scalable Vector Graphics) files offer better way to decorate the user interface.

Marketing Personas vs. Design Personas: What's the Difference?

Learn the fundamental distinctions between marketing personas, design personas and how they can each help you.

A Web Design Glossary: 22 Common Terms Explained

We share and define 22 web design terms that are commonly used in the industry.

Here's Why You Should Inline Critical CSS to Reduce Load Time

There are two aspects that affect webpage load time; the time it takes the server to respond/deliver the code, and the time it takes the browser to render it.

Tips on Using HubSpot's Design Manager for Page Creation

We share several tips for page creation using HubSpot's Design Manager.

Case Study: 3 Times to Leverage User Testing for Web Design Decisions

You understand that user research is a good thing to do, but maybe you are not totally convinced that you should do user research for your own work.

Web Accessibility, Section 508, and Your Web Project

Learn the need-to-knows of Website Accessibility, Section 508, and what your obligations are as a designer, developer or website manager.

Using Wayfinding to Design Intuitive Navigation

We look at how to implement the principles of wayfinding to help people intuitively navigate a website to find information and accomplish tasks.

Using Proto-Personas To Focus On User Needs In Website Design

During the Discovery phase of a website redesign project, we develop proto-personas to delve into specific user scenarios and behaviors.

3 Things To Remember When Working To Improve Website Performance

We share some of the insights we gained by working on a redesign that would reduce page load time for a client's product pages.