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Recent Posts

HubSpot Marketing Automation Product Update:  January 2017 Edition

In our latest blog on HubSpot's newest features and updates, we look at the redesigned Contacts screens, Lists, and Imports.

HubSpot Product Updates That You Need to Know About

In our monthly look at HubSpot's newest features and updates, we discuss Lead Flows, multi-language content, company merge, and more.

The Chicago HubSpot User Group Focuses on Creating Great Webinars

WSOL's team attended the latest Chicago HubSpot User Group, and we brought back some great tips for getting the most out of your webinars!

WordPress Vs. HubSpot: What’s the Best Business Blogging Platform?

We provide a comparison between WordPress and HubSpot as platforms for business blogging, looking at a number of important areas to consider.

When Should You Use HubSpot’s Smart CTAs? 5 Use Cases for Success

HubSpot's Smart CTAs are a great way to personalize your website visitors' experience. We share 5 examples of how to use this powerful feature.

Whipping Up a High Quality, Budget-Friendly Image CTA

We look at what 'ingredients' you should include when creating delicious calls-to-action (CTA) that encourage visitors to download your content offers.

A Successful Digital Strategy Requires Sales & Marketing Teamwork

We look at how aligning sales and marketing can solve the problem of being able to generate and close leads effectively in your digital strategy.

The Importance of Measuring ROI For Your Online Marketing Efforts

Tracking ROI for your marketing efforts is more complicated than ever. We look at how proving your ROI can give you more confidence in your digital strategy.

10 Tips for Using Sequences in the HubSpot CRM

We offer some valuable tips for getting the most out of the Sequences tool in the HubSpot CRM, which can automate the messages sent to sales prospects.

Using HubSpot’s Smart CTAs to Create a Personalized Web Experience

We offer a step-by-step guide for setting up Smart CTAs in HubSpot to provide personalized, relevant content for your audience.

HubSpot Templates: the Good, the ¯\_(ツ)_/¯, and the Complicated

We look at the various aspects to consider when creating HubSpot templates for blogs, emails, and website pages.

The 4 Phases of a Successful Inbound Marketing Campaign

We look at how marketers can use HubSpot's Campaign tool to get the most out of each of the 4 phases of a campaign.

Learning About Smart Content at the Chicago HubSpot User Group

We share our takeaways from the July 2016 HubSpot User Group meetup, in which the topic of discussion was smart content and contextual marketing.

Building a Sales Process Around the HubSpot CRM

We look at how the HubSpot CRM helps us move our prospective customers through the Buyer's Journey.

Don't Miss These Chicago Area Marketing Events in July!

We share some can't-miss events that Chicago area marketers will want to attend in July.