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Recent Posts

5 Marketing Lessons I Learned From Joining a New Social Network

We share the marketing lessons we learned from joining Musically, an app that lets users create and share short music videos.

Planning Your Digital Strategy for 2017? 4 Things You Shouldn’t Ignore

We look at 4 areas to consider when planning your website budget for 2017: accessibility, integrations, inbound marketing, and CMS upgrades/migration.

Google AdWords Update: Automated Call Extensions

We look at a recently announced change to Google AdWords, in which call extensions will be added to ads automatically, and how it will affect your PPC strategy.

HubSpot Marketing Automation Product Update:  January 2017 Edition

In our latest blog on HubSpot's newest features and updates, we look at the redesigned Contacts screens, Lists, and Imports.

Looking Ahead to 2017: The Future of Social Media Marketing

WSOL's team shares our predictions for what will be important in the world of social media marketing in 2017. Please share your own predictions in the comments!

Using Twitter Ads "Event Targeting" to Support Your Content Distribution Plan

We look at how to provide more value for your communities by targeting events with your promoted ads on Twitter.

Vidyard's Personalized Video Makes the Marketing Season Bright

We take a look at the impressive video personalization tools that Vidyard offers and discuss how to implement them in your own content strategy.

Expert Advice On Handling Negative Feedback [Infographic]

We share an infographic about how to deal with negative feedback that features advice from our own Sarah Corley. What are your strategies for handling feedback?

HubSpot Product Updates That You Need to Know About

In our monthly look at HubSpot's newest features and updates, we discuss Lead Flows, multi-language content, company merge, and more.

4 Tips for Easily Generating Content From Your Industry Experts

You work with some great industry experts, but how do you use that expertise for inbound marketing? We share some tips for helping experts create great content.

Robots, Shoes & Community: Insights and Inspiration from INBOUND 2016

WSOL's team shares their experiences at the INBOUND 2016 marketing conference, including the speakers we've heard and the people we've connected with.

Don't Miss These Chicago Area Marketing Events in November!

We look at the events that marketers will want to attend in the Chicago area in November 2016. Let us know if you'll be attending any of them!

Learning Lessons About Successful Blogging by Getting Nostalgic about Blogs

We share some of the memories and insights our panelists offered in our webinar about Blogging ROI. Please share your own examples in the comments!

5 Secrets for Getting Better Google Search Results [Infographic]

Nothing is more frustrating than a failed internet search. WSOL's Sarah Corley shares 5 secrets to getting better Google search results.

The Chicago HubSpot User Group Focuses on Creating Great Webinars

WSOL's team attended the latest Chicago HubSpot User Group, and we brought back some great tips for getting the most out of your webinars!